Abhishek Mukherjee and his family, who first caught the internet's attention during Durga Puja, have returned with another video. The new clip shows Abhishek singing in the car while his wife drives, with their son smiling from the back seat.
The latest video was shared on Abhishek's Instagram profile. In it, he sits in the passenger seat and sings Bade Achhe Lagte Hai, the popular song from the film Balika Badhu, while his wife takes the wheel. The song, the car and the family together make for a simple, unhurried moment.
The highlight of the video is their son. He keeps appearing in the frame from the back seat with an adorable smile that matches his parents' cheerful mood. Viewers have picked up on that smile in particular, and it is the detail most shared in comments on the video.
Abhishek works as a chartered accountant with Calcutta Electric Supply Corporation, known as CESC. His wife is Priyanka, according to reports of the family. The ordinariness of their life, a chartered accountant, a drive in the car, a song the family knows by heart, is part of why viewers have warmed to them.
The rickshaw ride that started it
The family first went viral during Durga Puja, when a video showed them enjoying a rickshaw ride through a beautifully decorated street in North Kolkata. The clip showed the couple smiling as they travelled through streets lit with fairy lights, with their young son with them.
In that earlier video, the family sang along to Dugga Ma Asche, a Bengali Pujo song. Abhishek asked his wife in Bengali whether she remembered the lyrics and encouraged her to sing a few lines, while their son laughed along. The clip was described by viewers as a snapshot of happiness.
The video reached a wider audience after Sanjiv Goenka, chairman of the RP-Sanjiv Goenka Group, shared it on X on 22 October. He identified Abhishek as an employee of CESC and wrote that it was heartening to see the family capturing the joy of Pujo so naturally.
Not all the attention was kind
The earlier video also drew unkind comments, and the attention was not all warm. Some commenters criticised the depiction, seeing it as romanticising poverty, a view that shifted after Abhishek's employment with CESC was highlighted. The debate around the video became part of the story, with viewers arguing over what the clip really showed.
Abhishek has said he simply wanted to document a moment for his child during Durga Puja, something the family could look back on. He and his wife wanted to recreate the experience for their child, taking a rickshaw through the neighbourhood to visit Pujo pandals on Maha Saptami and recording the moment as a memory.
The new video suggests the family is carrying on as before, sharing everyday moments rather than chasing the attention. A song in the car, a drive together, a child smiling in the back seat: it is the same simple charm that made the first video travel, and viewers have responded in the same way.
