Ai+ announced a price hike across its Pulse 2 and Nova 2 smartphone ranges in India, effective 11 November 2026. The hike was originally planned for 15 November and was brought forward.
The reason given by the company is higher than projected consumer demand, fast sell-through of current stock, and rising prices for memory and key components. The statement cites higher raw-material procurement rates and festive demand depleting inventory faster than expected.
The highest hikes, of Rs 3,000, are on the Nova 2 Neo 5G with 4GB RAM and 128GB storage, up from Rs 12,999 to Rs 15,999, and the Nova 2 Ultra 5G with 8GB RAM and 128GB storage, up from Rs 19,999 to Rs 22,999.
What stays the same
The hike reflects wider memory-price pressure in the market, with component costs rising and festive demand running ahead of supply.
Buyers have until 10 November to buy at current prices, while stocks last, before the new prices take effect on 11 November.
