Internet personality
An internet personality is a person who became well known through the internet rather than through film, television or other traditional media. Social media platforms such as Instagram, Facebook, TikTok and YouTube let them reach a large audience directly, usually through content they create themselves. Some internet personalities are also called social media influencers because of the influence they hold over their followers. Many of them shape trends in fashion, travel, food, technology, gaming, music, sport and entertainment, and brands often work with them to promote products to their audience.
Frequently Asked Questions
What is an Internet personality?
An internet personality is a person who became well known through the internet rather than through film, television or other traditional media.
What does an Internet personality do?
Social media platforms such as Instagram, Facebook, TikTok and YouTube let them reach a large audience directly, usually through content they create themselves. Some internet personalities are also called social media influencers because of the influence they hold over their followers. Many of them shape trends in fashion, travel, food, technology, gaming, music, sport and entertainment, and brands often work with them to promote products to their audience.